Brain strain: Christmas shopping when money tight
(AP) -- Chennel King, a nurse from Norwalk, Conn., went Christmas shopping the other day with a new holiday companion: a budget.
View ArticleMarketing is more effective when targeted to personality profiles
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college...
View ArticleBrain research shows visual perception system unconsciously affects our...
When grabbing a coffee mug out of a cluttered cabinet or choosing a pen to quickly sign a document, what brain processes guide your choices?
View ArticleThe hungry bypass veggies for starches, proteins
(Medical Xpress) -- After going without food for 18 hours, most of us would rather reach for French fries or chicken fingers than green beans or carrots, according to a new study from Cornell's Food...
View ArticleResearch links sexual imagery and consumer impatience
How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman, associate professor of marketing at The...
View ArticleNew study reveals more inspiring reasons to serve veggies at dinner
Parents may have some new motivations to serve their kids vegetables. A new study, funded by Pinnacle Foods' Birds Eye brand and published in Public Health Nutrition, found that adding vegetables to...
View ArticleHow vegetables make the meal
Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main...
View ArticleWant kids to eat healthier? Don't tell them, show them
If given the choice between eating a salad loaded with veggies or a burger and fries, most kids—and for that matter, most adults—would likely pick the less healthful option. But instead of telling kids...
View ArticleWhat that 'BPA-free' label isn't telling you
Purchase a plastic water bottle, and there's a good chance that it will feature a "BPA-free" label. You might be seeing it more often because the industrial chemical Bisphenol-A has now been removed...
View ArticleConsumers don't pay as much attention to nutrition fact labels as they think
Nutrition Facts labels have been used for decades on many food products. Are these labels read in detail by consumers when making purchases? Do people read only certain portions of the labels?...
View ArticleHow food marketers can help consumers eat better while improving their bottom...
Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral...
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